Aiming your film to an audience is crucial to the film being successful, so each film produced, must have a target audience. This differs in the different types genres... Such as big action Hollywood blockbusters are aimed to an audience that prefer to enjoy the escapism of films, it's aimed at the widest of audience as they are there for everyone to enjoy. These films will also try to give the 'spectacle' to impress an audience, whether it be through new technology like, 3D, Blu Ray and use of special effects.
This can be seen in Avatar, as this film seemed to have an unlimited supply of money, it was able to create a 'buzz' for an audience with various marketing techniques. With this it's audience was offered to anyone.
Other genres such as Rom Coms (Romantic Comedy) are aimed to girls/women and couples. These types of films are there for a feel good effect, they obviously have to be enjoyed by only some people as, some one who enjoys Sci-Fi films, is not going to enjoy films like, Knight and Day or The Break Up. So the production wouldn't aim these films at that audience.
There are also the smaller productions, within smaller industries, such as the British industry, where films tend to deal with social problems and will be shown in the 'arty' circles of people, so the target audience is much smaller, but these films are enjoyed, as they seem real and meaningful, other than the superhero/spy/action films. Films within this genre are, Fish Tank, London to Brighton, Lock Stock and Two Smoking Barrels, The Full Monty.
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